To offer the client an inexhaustible variety of products and services to saturate their very requirement.

To ensure continuity of supply by maintaining effective relationship with existing sources of raw material procurement and by developing other sources of supply, either as alternatives or to meet emerging or planned needs.





To buy efficiently and judiciously, and obtaining by ethical means the best value for every dollar spend.

To manage inventory so as to give the best possible service at the lowest possible cost.
Select the best suppliers in the markets.





To help generate the effective development of new products/ideas.

To monitor supply market trends.

To negotiate effectively in order to work with suppliers who will seek mutual benefits through economically superior performances.

LAUREL, a company with a global vision had its humble beginning in 1985 and is now a household name in colour cosmetics, toiletries & skin care products in many countries.

LAUREL Group of Companies comprises of LAUREL,ELLADA and LAUREL MILLENNIUM and is one of the largest privately held manufacturers and distributors of high quality skin care products cosmetics and perfumes with Paris, France as head office and various branch offices in Dubai, Moscow, Hong Kong, Lebanon and Syria.

LAUREL Group, now a global company with a global vision has its affiliates in most major cities in Middle East, Africa, Asia & Europe. It has diversified its activities to various products, which can be broadly classified like Anti Perspiring range - roll-ons, deo-stick, deo-cream; Lip stick, gloss, liners, Eye liners, shadow, nail polish, removers, the Foundation rangelip, powder, cream, stick, blushes, mascaras, beauty kits, hair removers etc to name just a few. At the moment we have more than 1,000 products in our range and nearly 300 employees to achieve the objective.

LAUREL is managed by a dedicated team of professionals, who are certified and committed to deliver consistently high levels of performance in their individual areas of specialization. These professionals embrace a common philosophy and culture that can be identified in the following mission statements:

Denounce all proceedings with commercial entities utilizing child labour.
Promote Green peace and re-cycling methodologies.